Teens consumer attitude article
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Nothing brings down the mood of your household any quicker than a teen whose outlook has gone south. A bad attitude. At some point, every teen drives every parent crazy over a bad attitude. Some teens grow into their brash behaviors and wear them like a badge of honor. Others pull a Jekyll and Hyde trick—one minute a sweet and caring child, the next an angry and arrogant teen.
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In a new study appearing in the September issue of the Journal of Consumer Research, David Wooten, assistant professor of marketing, explores the impact of adolescent ridicule on consumer behavior and brand consciousness. Ridicule, he says, helps teach teenagers what brands and styles of clothes and shoes to wear and which ones to avoid if they want acceptance from their peers. These pressures also play a major role in thefts and violence by teens who covet expensive symbols of belonging, but who cannot afford to buy them. Younger teens were not included because of the hurtful nature of discussing possibly painful teasing experiences, he says. African American males made up most of the sample.
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Teen Attitude Health Articles
Have you ever looked at people who just seem to radiate happiness and good energy and wished that you could be like them? Maybe you wondered "Why do they have so many friends? Why are they so popular?
Consumer attitudes are both an obstacle and an advantage to a marketer. In contrast, perceptive marketers leverage their understanding of attitudes to predict the behavior of consumers. These savvy marketers know exactly how to distinguish the differences between beliefs, attitudes, and behaviors while leveraging all three in the development of marketing strategies.